The Unbelievable Ending of the World

Will Maclean

Web and Print publicity campaign created for Will Maclean's new play The Unbelievable Ending of the World at the Corpus Playroom, Cambridge. Campaign included print A2, A3 and A6 posters, digital social media assets and GIFs.

Everyone is hearing strange things about April. Surely it can't be that simple. Can it? This is a new show about climate change, rumour, choices, parenting, and nothing else.

Writer/Director: Will Maclean
Cast: Grainne Dromgoole, Jamie Sayers, Olivia Miller & Sophie Scott
Assisant Directors: Anna MoodyShimali De Silva
Technical Director: Ella Pound
Producer: Lara Mandell
Photographer: Evelina Gumileva
Lighting Designer: Rebecca Fry

Clockwise from above: early poster drafts; texture details from designs; final poster

Had I the heavens’ embroidered cloths,         Enwrought with golden and silver light,        The blue and the dim and the dark cloth        Of night and light and the half-light,        I would spread the cloths under your feet:        But I, being poor, have only my dreams;        I have spread my dreams under your feet;        Tread softly because you tread on my dreams.        Aedh Wishes for the Cloths of Heaven by W.B. Yeats, 1899